I am inspired by the Search Engine Land’s article made by Kim Krause Berg today which is about the importance of combining SEO and usability. As you can remember, I previously have had a blog post about usability standards in blogging. My focus was on blogging usability and this latest one will just be another helpful article to the SEO realm. Oh, what will happen when SEO and usability collide?
You already knew that SEO is an essential element of driving search engine traffic to your website. Similarly, many website owners know that usability is how you guarantee your visitors to come back and share your content. But you know, not so many bloggers and even webmasters are aware of how the two work simultaneously and what happens when they collide.
All of the websites I worked with have this sense of usability as it is what I always look to any client that I have. I don’t know what to work on and promote for a website that looks like spam or an illegal one. Fortunately, all of them look professional and with great sleek and easy navigation. Now why needs usability sense? Well, I always tell this to anyone who ask me about blogging; it gives us defined blogging or website practices by having reliable direction. It ensures regularity by assuring content that is reachable and unswerving across all contemporary browsers. And lastly, having usability standards allows anyone to cross over your content conveniently. Besides, the main purpose of usability standards is to get your content to cross over to all human users.
What Google says?
Searches is really a tricky and growing art and science, so rather than focusing on specific algorithmic twists, why not having the sense of usefulness and then promote how useful your services are. Google is encouraging you to focus on bringing out the best possible experience for users.
“We're continuing to work on additional algorithmic iterations to help webmasters operating high-quality sites get more traffic from search. As you continue to improve your sites, rather than focusing on one particular algorithmic tweak, we encourage you to ask yourself the same sorts of questions we ask when looking at the big picture. This way your site will be more likely to rank well for the long-term.” – Amit Singhal
When SEO and Usability Collide? It’s gonna be a Win – Win!
Consider that your website has two reasons: making your website attractive and reliable to attract a lot of visitors which can only be done through SEO and following usability standards. And convert this traffic into sales. Here are the tips you can do with your website to a better SEO.
Keyword Research. As usual, you should start with keyword research if you wanted to be successful in the long run. Find the most profitable keyword phrases in your market space and select a set of those that you can rule. Here’s the twist, don’t just optimize your website with the chosen keywords instead, have some long tails variants of it to ensure your domination in such niche.
Smart and Friendly Design. In this part, usability takes place and you ought to allow search engine spiders to swiftly and easily index all your pages, while also allowing users be glad navigating and roaming across your website. Please visit the resources below on how to make a smart and friendly design.
Anchor Texts and Landing Pages. So you have started to have link building and internal link optimization. Now make use of landing pages that can be enthusiastically produced from your keyword phrases with informative captions. It should always tell visitors that they are in the correct page, without disturbing the large structure and SEO of your website.
Reviews and Local SEO. This is to tell people about your customer service aspect, reaching out locally, and encouraging and responding to reviews. Go local by having your location, local phone numbers, and addresses in your website and to every local directory and online listings. Always respond with kindness to reviews and feedback as this would mean a recommendation for the satisfaction they’ve got from your services.
In addition to these SEO and usability tips, always keep in mind the new search algorithm changes also. Google Panda won’t affect your website ranking on these tips as long as you’re not a copycat and you abide to Google’s guidelines. Also, Google caffeine and Google freshness are pro with these tips as you are providing fresh and new content along with your website’s content.
So, go on and make your blog or website easy to find in search engines and easy to use to mankind.
Did I miss something? Please let me know. Have it in your feedback below.
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