3 Reasons Why Logo is Important to a Corporate Brand

If you are currently doing your business feasibility study or if you are actually starting it, you might find that success is not as quick as you may have imagined. Of course, we would be enthralled to see the corporate brand vision coming true (and profits coming in)! However, phasing is another thing and a jumpstart idea is not bad. Company Logo should not be taken for granted and careful attention should be allotted as soon as possible. Other than company name, your Logo is a good tool to set your business apart from its competitors and earn significant goodwill to drive your sales high through the roof. 

Your company brand is a separate person. Complex as it is, it has life and a lot of processes should integrate to create a seamless being. Your brand may say a lot of things about your company, its product, and even its mission. Those things about your company could be very valuable and useful but all will be worthless if people don’t recognize them. You cannot expect someone to be amazed to see a one page ad detailing all the things about your company in a boring narrative!

Humans love pictures! People stops to see photos, videos, drawings and colorful graphs. For this reason, companies who really want to standout in today’s market strives to make a logo that will represent their brand. In fact, some circles consider that logo creation is the most important branding strategy. 

To emphasize its importance, may I present 3 reasons: 


Your logo characterizes and recognizes your brand 

In a world full of marketing materials, banners, billboards and advertisements, a good logo would have people recognizing your brand even by just giving a very quick glance. It gives your brand a unique character that you instill in every person’s mind. This is a great way of market penetration. So what is the importance of your logo’s character? 

Visual symbolism – your logo is the FACE of your business! As it is your company’s face, you should make it appealing, clean and fun. Nobody would want a dirty and boring face! Make it proud by giving it the required elegance without sacrificing relevance. People should be able to connect with it (as we will discuss later) no matter how elegant it appears. 

Memory / Recall – people will remember pictures more than they remember a formal company name. A superior logo will make people remember the product in just a glimpse. It can also promote a new product working under the same logo. Your logo gives the entire product line under it the goodwill it earned the hard way, thus making a smooth entrance for newer products.  

After a good amount of time, your logo will earn its space into the minds of everyone. It’s like your acquaintances; whenever they hear your name they will instantly remember your face. In the business environment, you are giving your logo the face that will be recalled by your market. 

Uniqueness / Individuality – Your company and its products are unique; make sure the market sees that. To make that statement, start with a good logo. It should be unique, something not usually seen amongst your competitors. It should make a statement about your products or services. Ensure that the uniqueness shown is the uniqueness you are proud of. 

Your logo acts as your sales agent

Your logo functions as your very own sales agent. It works for you 24 hours a day, seven days a week. If you devote so much time and effort to hire the right sales people, why would you then just choose any logo without exerting that same effort? One very important thing you have in your hands is the control on what your logo would look like and how it will make its way to the hearts of the buying public. Just like your human sales team, your logo speaks, the only difference is, it doesn’t stop speaking. It’s the only voice that your customer can hear amidst the noisy market, so make sure it says not only a good thing but a complete thing about your product. You can properly direct its tone by casting the right blend of colors, fonts and style. Make it the sweetest voice your customer will ever hear. 

Your logo connects with people 

Just like what we have already mentioned, your logo is the face of your product. Your logo creates a character for your company as a whole. Once recognized, that character will connect with your customers. It will be an important person in the life of your market. Your logo needs to find its way to the emotions of the buying public. Over time, just a mere sight of your logo will be enough to make someone smile, cry, or laugh. That’s the time you can finally say that your logo has been an integral part of your customers. By that time, your logo doesn’t only exist to explain your product, but it exists and grows with the market together. 

Your logo need not be extravagant to the point it’s no longer practical. Even though your logo is not the only thing that a good brand needs, it will always be a substantial component of it. Your simple logo will set your product apart from all the others; it will also lend it a face to approach your customers. That face will be remembered, and eventually speak for your brand. It will touch emotions and lead people to action. Now that’s a good branding strategy. Devote some time to create your best corporate brand logo! 

You can check out my article on how emotions can increase your corporate brand mentions. 

Author Bio

Venchito Tampon is the Founder of DigitalPhilippines.net. You get to know more about the online world with hisbrand building blog like updates on the latest web tools, websites, social media, branded content resources and many more. Follow him on Twitter, Facebook and Google+.

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Know How to Improve Client Interaction

To be successful in business you must never stand still. Complacency is your recipe for failure and it is for that reason that you should not only be open to client feedback but actually seek it out whenever possible as clients are the lifeblood of your business. 

Similarly, interacting with clients breeds goodwill and customer loyalty. The question you have to ask yourself is whether in your attempts to improve client interaction you are actually harming client interaction.

Traditional Forms of Interaction

The two most common forms of client interaction were both conducted via survey – phone and door-to-door. Just the mention of their names probably made you cringe and the reasons are universal:

• They are intrusive and annoying
• They tend to occur at the worst times
• They do not target their audience effectively
• They tend to alienate the interviewee resulting in inaccurate responses to questions and even potentially the loss of a client

So not only do traditional forms of client interaction not achieve their aims, they may actually lead to outcomes that are 180 degrees different from those you are hoping to achieve.

Welcome to the 21st Century

Businesses were not completely unaware of the negative effects of traditional forms of survey but did not know how to achieve their ends in a different manner until technology came to the rescue. 

The advent of smartphones and tablets, and more recently, phablets has resulted in a revolution in surveying techniques as these devices were responsible for ushering in the CAPI survey. 

Computer-Assisted Personal Interviewing software was developed in app form for use with mobile devices. These apps are also known as mobile survey apps and have been responsible for a complete change in the way companies can interact with their clients.

Some of the reasons for the rapid market penetration of CAPI surveys are as follows:

• They comprise the best elements of door-to-door surveys without the downside of potentially endangering both interviewer and interviewee
• They put a human face to the company.
• They tend to illicit accurate responses.
• Mobile devices are the perfect accessory for conducting a survey as they have gained rapid acceptance yet are considered fun and user friendly
• Mobile devices enable interview media to be used that couldn’t be used in the past such as movies and interactive media
• CAPI surveys are cheaper and easier to implement than traditional surveys
• CAPI surveys can be stored and managed from the cloud resulting in great stability and scalability
• The real-time monitoring of CAPI surveys is a way to monitor both the surveyor and the interviewee. This can be done from any place with an Internet connection.

The advantage of mobile survey apps in improving client interaction is apparent to all and sundry. It is for this reason that CAPI surveys are the survey of choice for companies that care about building stronger ties with their clients. 


Author Bio

Sharon is passionate tech writer who is currently working with a capi survey and working on her own blog, coming soon!

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Effective Tool to Increase Website Accessibility

Effective Tool to Increase Website Accessibility  through Chatwing Chat Software 

Most people are clueless on how to acquire traffic immediately. Some only focus on the website’s appearance and content, not taking into consideration visitor engagement strategy. The good news: quality web tools are available online like Chatwing chat software. Chatwing.com specializes in developing reliable chat widget that helps new web owners in fast acquisition of traffic. 

Chatwing chat app ranks on top of the best chat tools because of the convenience and communication leverage it gives its users. As a web owner or a blogger, you will be able to interact with your visitors immediately after installation. The average embedding process is less than a minute. Customizing the chatbox can be a lot of fun as well since Chatwing provides users a wide array of alteration options. Livelier chat interaction can be achieved through uploading images and MP3 links or by simply using Chatwing’s cool emoticons and cute avatars. Letting your chat visitors experience animated discussions will surely draw them back to your site repeatedly.

How does Chatwing chatbox help increase your website or blog’s online visibility? Chatwing chat room is accessible to most web users especially those who have Facebook, Twitter, Gmail and Yahoo accounts. It makes the log in process easy for these users but if they want to remain private, they can still partake in ongoing chat discussions by joining in as guests. Feel the need to express your thoughts to thousand of users at once or you just want to share insights with chosen online contacts- Chatwing gives you the flexibility to do either. Chatwing’s regular chatbox, pop up window and vanity URL forms are intended for specific communication need. 

Entice web visitors with well written post and sensible information while backing it up with interesting discussions will surely reward you with traffic increase. All you have to think about is how to manage chat activities, keeping everyone informed while profanities are avoided. Simply activate Chatwing’s full conversation control feature and assign moderators to help you monitor and facilitate. 

Overall, Chatwing is a dynamic tool effective for global connectivity and social network expansion. It helps you improve your site’s user engagement level that will eventually result to high visibility rate. 

Find Chatwing online @ http://chatwing.com

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How to Successfully Brand Social Media for Start-ups

Being part of a start-up company can be difficult, and most days you may find yourself all systems go without a moment to spare. However one area I constantly see start up businesses missing out on and making mistakes with is their social media marketing and (more precisely) their social media branding. 

Your branding on social media needs to be something you’re putting just as much time and effort into as your offline branding and even your website branding. After all, social media is used by nearly everyone with access to the Internet and it has become one of the main ways we establish whether or more a company or product is trustworthy or legitimate. 

In fact, it’s also become one of first ways we interact or identify brands. Most start-ups, before they’ve paid full attention to their SEO and optimization of their website, will find that their social media profiles are out ranking their actual websites on most search engines – and because of this – need to ensure that the social media pages are properly branded and look as professional as possible. 

How can you do this? Well I’ve put together a brief list of things that need immediate attention: 

Your background

Most social media profiles will allow you in some way to personalize the background or header of your profile. For Facebook it is the cover photo, for twitter it is the background design. You should always think carefully about just how you choose this part of the design, as the right choice can mean your customer instantly recognizes and associates your social media profile and your brand’s website. Which is ideally, what you want. 

To get this – ensure that you’ve used similar colours, or patterns that you’re using in your web design – and that the two (social media profile and website) are visually linked. 

Your profile photo

All social media networks give you the option to upload a profile photograph – and you should always upload one. Not only for conversion rates (profiles with images get up to 80% more views than those without) but for the sake of your customer too and their ability to recognize you and associate you with the branding you’ve established offline. If you’re struggling to decide what to use for the profile image – a good, safe option is your company logo. Or if you, yourself are the figurehead of the business then perhaps a company headshot of yourself will suffice. 

Your communication and brand voice

Every brand has a unique voice – and this voice is evident in how you communicate with your customers. Quite often your voice is determined by what you sell or your specific niche – and the kind of company-moral / atmosphere you cultivate. If you are a buggy retailer – your brand voice is most likely to be feminine with a motherly edge. If you are an organizer for Stag parties – then your brand voice is going to be quite the opposite. 

Make sure you have your brand’s voice identifies and make sure you familiarize yourself with it – because on social media it will always be heard. 

Your connections

Ensure you yourself have connected with similar and related connections. After all, social media is about being social! On twitter, for example, you need to think carefully about who you’re following because this is in fact branding you (even if you don’t realise it). If you run a wedding bouquet company but you’re following racing car drivers and Formula 1 manufacture’s – this isn’t good branding and takes away the authenticity of your brand.

Try and follow people in your industry and keep true to your brand and your niche. 

Your updates

Everything you post and everything you update on social media is reflected upon your brand, therefore you should view all your updates as mini brand-bites. Don’t go off-thread with updates, keep them relevant to your industry and keep the relevant to your followers. Think about it this way – if your fans and followers wouldn’t be interested in it – you shouldn’t be posting it.

About the Guest Blogger

Elle works for WhoIsHostingThis as a social media advisor and a branding coordinator. 

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7 Reasons That Make Chromebook a Best Buy

If you do most of your work on a browser then Google Chromebook is the best option for you. Apart from this browser option, Google Chromebook offers many other exceptional features and the reasons why you should put it in your shopping cart.

The first generation of Google Chromebooks launched by Acer was not strong enough to handle your 20 tabs opened at a single time. Now, the new Chromebook, recently launched by Samsung, bears extraordinary features that can convince any internet freak. The series has fast processor and 4GB memory which is good for everyday use. 

Web Store

Remember, the new Google Chromebook has been optimized for better and fast web use. This means that the web apps that are available on Google chrome web store can be used in faster and more effective way. The Chrome Web Store offers thousands of applications for social networking, shopping, productivity, entertainment and many other things. These applications make your Chromebook experience more fun and enjoyable. 

The option of HTML5 helps you in making many apps work even when the internet is not working.

Zero Maintenance

No extra maintenance costs are required in order to keep you Chromebook running because you hardly run other things except that built in browsing atmosphere. You don’t even need extra software like anti-viruses, office suites, etc. You don’t even need to update it because it does this task itself.

Long Battery Life

An ordinary laptop only gives minimum 3 and maximum 4 hours of working battery but the most exceptional thing about Google Chromebook is that it gives a total of 8.5 hours of working with a strong battery. This means that you can take the device to work and use it whole day without charging breaks.

User Friendly

Google Chromebooks can be used by people from any age. They are very user-friendly and there isn’t any rocket science behind their use. The notebook’s operating system can be handled by many shortcut keys, which makes it easy for anyone to use it.

Quick Internet Access

Chromebook is one of those notebooks/laptops that give the best online experience to its users. With built-in Wi-Fi and 3G connection, the notebook gives fast internet access and you can get connected to internet in no time. 

Faster Boot

The notebook takes no more than 8 seconds to boot and get connected to the internet, which is pretty impossible for a normal desktop. When you close the laptop’s screen, it goes to sleep mode, which makes it quicker to boot again.

Google Product

And, finally as it is a Google product, so we must rely on it. Whenever “Google” comes to one’s mind, a sense of reliability and security also comes to mind.

Chromebook actually consists of Google operating system. It possesses dozens of exceptional features, but the above seven exceptional reasons make it a perfect choice for daily internet users.

Available Chromebooks Online

   

 About the Guest Blogger

Husain joined the http://www.opendoorloan.co.uk as a Finance Director in June, 2011. He is accountable for all aspects of Finance, which includes instant loans. You can read testimonials on his professional services.

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